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ASC is home to several leading brands of air distribution and indoor air quality products.

About Reliable

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Reliable Products is located at 1300 Enterprise Road (Highway 27 North) in Geneva, Alabama. Reliable Products is primarily a manufacturer of aluminum grilles, registers, diffusers and louvers and markets its products through wholesalers, manufacturing reps, OEM accounts, and commercial contractors (louvers only). The company's product lines serve residential, commercial, and industrial trade, and are delivered throughout the existing global marketplace.

The company has grown from a family-owned business, originally known as Reliable Sheet Metal. In the early 60's, Reliable Sheet Metal incorporated and changed their name to Reliable Metal Products. The business continued to grow and moved to its current facility in 1969. The original stockholders sold the company in 1984 to independent investors. This acquisition resulted in a name change to Reliable, Inc., and provided additional capital, thus facilitating continued growth. In 1988, Hart & Cooley, Inc. of Holland, Michigan purchased Reliable, Inc. The company name changed to Reliable Products.